When a company has a new product, despite it being an exciting time, there is the issue of training employees on its features which may be problematic due to the time and cost involved, especially in face-to-face training. Employee productivity drops when employees are spending many hours sitting in training rooms during work hours – and when the benefits of that training are not trackable it hardly seems worth the effort. Online training solves all of these problems by being available to the employee in his/ her own free time, and saving the company the costs of bringing in a trainer, renting spaces for training, travel expenses involved and lost productivity. What’s more, in the case of multinationals, when staff are trained across borders, training programs need to be adapted to different markets since a “one size fits all” approach will not work. With elearning, product training courses can be adapted with a minimum of fuss so that cultural learning difference